Against a backdrop of steadily increasing numbers of game being taken and a resurgence in game damage, the hunting and venison industries, along with public authorities, have stepped up their efforts in recent years to improve the value and marketing of game meat. Unlike the situation in the UK and Germany, game meat in France, despite its abundance, is neither well promoted commercially nor popularized with consumers. The reasons for this include strict health regulations, a weak game collection and processing network, and a lack of public awareness of the benefits of this meat. In this article, we present the main findings and recommendations of the CGAAER report (Mission no. 21032, October 2021) on venison, and the main measures taken since then by the Fédération Nationale de la Chasse (FNC) to reverse this situation.