Perception of artificial “meat” by French consumers according to their diet

The culture of muscle cells for food purposes, so-called artificial "meat" by its advocates, is announced by them as likely to meet the growing demand for animal protein without the disadvantages of animal husbandry, but it arouses divergent opinions among consumers. This study aims to understand the feelings of 118 consumers according to their diets. Regular meat consumers are more favorable to this technology than vegetarians and vegans whose convictions prevent them from tasting artificial "meat" and who perceive the consumption of this product as a step backwards. This technology raises questions about its possible undesirable health effects (41% of respondents). About 30% of respondents do not believe in the quality of this product. However, this product arouses curiosity, with the majority of respondents (80%) wanting to try this novel product, as long as there is an affordable selling price. Also, for 80% of the people questioned, this product will become widespread more or less quickly depending on the perceptions of consumers because the mentalities of the French are evolving. However, no consensus was reached for the product name "artificial meat". The semantic issue is important and the name of these new products must not mislead the consumer. Products derived from the culture of muscle cells are not perceived as meat.